Spyderco reveal program

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In 2019, Spyderco made a significant change to their marketing and approach to announcing new products. In addition to the annual product catalog, Spyderco creates several "Reveals" throughout the year to announce new products. The products featured in these reveals are expected to reach consumers within 4 months. Spyderco has a long list of products that are continuously in the works, and they won't be released until they "get them right". Sometimes, this would cause some new products to take a longer time to be released than others. With the reveals, new products are announced much closer to their actual release date.

Information from Spyderco's website

Reveals are periodic supplements to Spyderco's main Product Guide that officially announce our new products. They are designed to be kept with your annual catalog to serve as a comprehensive printed reference of Spyderco's ever-evolving product line.

Because Reveals can be timed to closely correspond to in-stock availability, they are a more accurate and efficient way of unveiling new products. They will also work in concert with new-product information on this page, our social media platforms, product videos, and the Spyderco byte™ e-newsletter.

Spyderco always has a long list of new products in the works and we are committed to making every one of them as perfect as it can possibly be. Although different products invariably take different lengths of time to develop, if you ask us how long till they're ready, the answer will always be the same: When they're right.

Trust us. As we "get them right," you'll still be the first to know...[1]

2019 Reveals

In 2019, Spyderco released the following Reveals:

2019 Reveal Volume 1

The first Reveal of 2019, was published on January 11, 2019[2], and it announced the following new products:

2019 Reveal Volume 2

Spyderco's second Reveal in 2019, appeared on May 2, 2019[3], and it announced the following new products:

2019 Reveal Volume 3

The third and final 2019 Reveal was published on September 16, 2019[4], and it announced the following new products:

2020 Reveals

In 2020, Spyderco released the following Reveals:

2020 Reveal Volume 4

The first Reveal of 2020, was published on January 15, 2020[5], and it announced the following new products:

2020 Reveal Volume 5

The second Reveal of 2020, was published on May 5, 2020[6], and it announced the following new products:

2020 Reveal Volume 6

The third Reveal of 2020, was published on September 9, 2020[7], and it announced the following new products:

2021 Reveals

In 2021, Spyderco released the following Reveals:


2021 Reveal Volume 7

The first Reveal of 2021, was published on January 19, 2021[8], and it announced the following new products:

2021 Reveal Volume 8

The second Reveal of 2021, was published on May 11, 2021[9], and it announced the following new products:

2022 Reveals

In 2022, Spyderco released the following Reveals:

2022 Reveal Volume 9

The first Reveal of 2022, was published on January 11, 2022[10], and it announced the following new products:

2022 Reveal Volume 10

The second Reveal of 2022, was published on June 1, 2022[11], and it announced the following new products:

2022 Reveal Volume 11

The third Reveal of 2022, was published on September 27, 2022[12], and it announced the following new products:

2023 Reveals

In 2023, Spyderco released the following Reveals:

2023 Reveal Volume 12

The first Reveal of 2023, was published on January 13, 2023[13], and it announced the following new products:

2023 Reveal Volume 13

The second Reveal of 2023, was published on January 13, 2023[14], and it announced the following new products:

2023 Reveal Volume 14

The third Reveal of 2023, was published on October 18, 2023[15], and it announced the following new products:

2024 Reveals

In 2024, Spyderco released the following Reveals:

2024 Reveal Volume 15

The first Reveal of 2024, was published on May 31, 2024[16], and it announced the following new products:

References

  1. ↑ [1] retrieved from www.spyderco.com, on 25 September 2019
  2. ↑ [2] spyderco discussion forums, topic: Reveal Volume 1 - Live!
  3. ↑ [3] Spyderco discussion forums, topic: Spyderco 2019 Reveal Volume Two Released!
  4. ↑ [4] Spyderco discussion forums, topic: Reveal 3 Released!
  5. ↑ [5] Spyderco discussion forums, topic: Reveal 4 Live!
  6. ↑ [6] Spyderco discussion forums, topic: Reveal 5 Live!
  7. ↑ [7] Spyderco discussion forums, topic: Reveal 6 Live!
  8. ↑ [8] Spyderco discussion forums, topic: Reveal 7 Live!
  9. ↑ [9] Spyderco discussion forums, topic: Reveal 8 Released!
  10. ↑ [10] Spyderco discussion forums, topic: Reveal 9 Live!
  11. ↑ [11] Spyderco discussion forums, topic: Reveal 10 Live!
  12. ↑ [12] Spyderco discussion forums, topic: Reveal 11 Live!
  13. ↑ [13] Spyderco discussion forums, topic: Reveal 12 Live!
  14. ↑ [14] Spyderco discussion forums, topic: Reveal 13 Live!
  15. ↑ [15] Spyderco discussion forums, topic: Reveal 14 Live!
  16. ↑ [16] Spyderco discussion forums, topic: Reveal 15 Live!
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