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ELU is an acronym for End Line Users which are Spyderco's term for the person actually using the knife.

Some famous quotes from Sal which shows Spyderco's dedication to the knifeusers:

"Tractors don't have to look like Ferraris"

"We would rather be the knife in your pocket because it "works" better, than the knife in your displaycase because it "looks" better"